Cooperation story with Destination Brand

Hawaii Destination Brand is a company who mainly provides design and development of gifts for the hotel. The demand of products is exquisite, artistic, strong practicality. Destination Brand has served for many well-known hotels in Hawaii. Sinicline, as a strategic partner of Destination Brand in the past 10 years, continuously help Destination Brand to make their ideas into reality.

By the end of 2012, Destination Brand needed to develop a metal tag of “Mermaid” logo for Pacific Beach Hotel in Hawaii, the metal tag would be put on a promotional bag. Hotel Logo means that let guests feel comfortable like the mermaid swimming in the sea. The primal design of Destination Brand is flat, the mermaid and garland embossed at the same height with the edge. But this design can not reflect the logo connotation very well. After made a careful analysis of the product requirements, according to technological characteristics of metal tag, we suggested to hollow out the middle part of Mermaid, prolong the Mermaid tail, hair and body, let the Mermaid and garland connected the edge on several places to get a very good fixed effects. The revised design, not only embodies the hotel logo meaning, but also enhancing the stability of logo.

Destination Brand was very pleased with the revised design, and the physical sample was very good. The effect looks very beautiful after put the sample on bag showed blue bag from the hollow out.

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