Why Kids Clothing Branding is Important

Many people would underestimate kids in fashion market since they are small. Many brands and retailers are bullish about the potential of kids wear market. But many of then do not pay attention to the labeling and packaging of their kids wear brands.

The undeniable influence of kids
Today, kids influence up to 80 percent of all household purchases. And as a market segment, they are impossible to ignore. In fact, ignoring them may mark the beginning of the end for your brand. Like all of us, kids also live in a world of infinite choices. A growing list of products, services and activities vie for kids' attention.

Big potential kids wear
In 2014, the menswear and women’s wear segments contributed 42 per cent and 38 per cent respectively to the total apparel market while the contribution of kids wear segment was 20 per cent. It is expected that by 2024, the contribution of kids wear to total apparel market shall increase to 22 percent owing to higher growth rate of kids wear segment.

For those who are already focusing on kid's wear market and trying to grow your sales, you'd better pay special attention to the packaging of your clothing. Since children will easily attracted by eye-catching packaging. Have a look at some adorable packaging and labeling designs Sinicline designed and manufactured. 

Bunny Clothing Packaging

Koala Apparel and Gift Packaging

Cute Facial Expressions Packaging

Wish to browse more trending packaging and branding ideas. Just visit our homepage. Also, don't forget to click at Snhanger.com to find our retail display solution if you are fashion retailers.